ABOUT

Sayoko Osada is a multidisciplinary creative director and production designer with a genre-fluid worldbuilding practice across live, experiential, spatial, and film / video. Based in New York with a global network of collaborators, she has directed and designed numerous live shows, immersive experiences, and content productions, working with leading artists and brands. Clients include Nike, Coachella, Jimmy Kimmel, Charlie Puth, HYPEBEAST, Paperwater, Viktoria Modesta, and Beyoncé.

As one of the few female creative directors of color in the live entertainment industry, she is committed to cultivating more diverse creative fields through collaboration and mentorship.