SAYOKO OSADA IS AN IMMERSIVE DIRECTOR & PRODUCTION DESIGNER WITH A GENRE-FLUID WORLDBUILDING PRACTICE. BASED IN NYC, SHE COLLABORATES IN INTERDISCIPLINARY TEAMS AND WORKS WITH MUSIC, BRAND, AND CULTURAL CLIENTS WORLDWIDE.





















LIVE



















Orchestrating live, performance-driven spectacles where stage architecture, visuals, light, choreography, and sound converge into a transportive scenography.


















EXPERIENTIAL





















Crafting immersive, audience-led journeys that invite exploration and discovery, from brand activations to interactive games.


















SET & SPATIAL

















Designing environments that captivate, connect, and tell a story —from retail, hospitality, and exhibitions to workspaces and film sets.







SERVICES
Creative Direction · Show Direction · Stage Design · Live Visual · Experiential Direction · Set Design · Spatial Design · 3D Environment · Graphic Design · Website · Creative Production




SELECT CLIENTS
Nike · HYPEBEAST · National Geographic · Airbnb · American Express · Proenza Schouler · Paperwater · Viktoria Modesta · Charlie Puth · Gordo · JAUZ · Coachella · The Brooklyn Mirage · Deadfellaz · SketchUp · Kate Spade · e.l.f. · Ugg · La Fête du Champagne






SAYOKO OSADA STUDIO © 2025