CLIENT
HYPEBEAST

TYPE
Experiential, Retail

ROLE
Spatial Design

A pop-up retail and community hub in SoHo designed for the launch of HYPEGOLF, a new golf-centric vertical from HYPEBEAST.  A surreal landscape and apparel installation encapsulates an infinite playing field inside a minimalist black glass box.  Across the deep stretch of the store, perimeter plywood display units establish an architectural rhythm, interjected by matte black display units that divides the footprint at the center to create a more social environment for the rear half.